table story book

this morning, as usual after we park the car, me and sm had our brekky at this mamak shop called spicy kitchen in desa sri hartamas. the were a lot of crowd this morning and we got a place to sit. upon i sat down, i noticed that there's this billboard that is glued to the table surface. initially i thought it's another telco advertising material just like on the other tables.

               

then later i found out that it's actually a short story taken from a story book. the story is based on a book from the "silverfish book" store in bangsar. i find this concept very interesting as it does encourage people to build the habit of reading even though they don't hold something physical in hand. on the other hand, it provides the ability to advertise on books from different book stores.